Name Your Product

In 1976 L. Ron Hubbard made a discovery that may boost your success rate and income to new levels, easily and immediately.


If you do not have a specific objective or end result named (defined or described in words), you do not get much done.

However, if you name your product, you know what to do. You can produce that product.

Naming your product, or the end result of your work, is a powerful step you can take to increase your income, rise to the top in your profession, find the perfect place to live, land a great job, find a perfect partner, hire terrific employees, create a successful business, improve your performance and more.

Examples of Products

Apartment Building Manager:
Tenants who live in a well-maintained apartment building, are delighted with our services, pay their rents on time and feel at home.

Airline Pilot:
Precisely flown aircraft with maximum safety and comfort for all crew and passengers.

Patients who are delighted with their high-quality dental care and awesome staff support.

Executive Director:
Cheerful, well-organized and expanding organization that provides above-average services to its happy customers, at a profit.

Wedding Photographer:
Professionally created artistic images that show people at their best during memorable moments.

By the way, money is not a product, but just something you receive in exchange for your products.

More Uses

You can name your product for your work, your business or any part of your life, even finding a spouse.

For example, David, a successful business owner, was having a difficult time finding a new wife. Because of his status, wealth, charm and social connections, dozens of single women were attracted to him. Yet after a year of dating, David could not find his new mate. “I can’t decide who I want to be with. It’s driving me crazy!”

So, he learned to “Name” the mate he was seeking. He described, in writing, every characteristic he wanted in a wife. After a few minutes, he became excited about his list. “She needs to be attractive, have a good sense of humor, like to entertain, want a big family, . . .” He then realized, “As soon as I meet her, we’re getting married!”

Four weeks later he met his mate. Because he had “named” who he was looking for, he instantly recognized her during a party. He proposed during their third date and has been happily married for 29 years . . . and they have four awesome children.

Get Specific

The more specific you are when you name the product you want, the more likely you will get it. Here are four examples.

1. If the boss tells a staff member, “Get busy, Bob” you will see lots of action, but may not see any products. Bob accomplishes much more when the boss names the product he wants: “Scan and upload these documents to the related customers’ records. Any questions Bob?”

2. Parents who name products with their kids have happier, more productive children. For example, “Stop being so messy!” is not nearly as effective as “Pick up all the toys on the rug and put them in your toy box over there, right now, okay?”

3. If you fail to name your end result, you waste time and energy. For example, you say, “I have to get some money fast!” You then jump from one opportunity to another and accomplish nothing. Instead you need to say, “I need to earn $5000 in sales commissions by selling ten paintings by the end of the month.” You then name your Product as a painting salesperson, such as “Paintings that are sold to customers who love them.” Now you know how to make $5000.

4. A manager, who is looking for a new employee, has problems if he wants to “Hire someone.” His chances of success are much higher when the manager names the product specifically, such as “Find a cheerful, high producer who has at least one year of experience, three great references, the willingness to work on Saturdays, lives within 20 minutes and happy with $35 per hour.”

Five Benefits of Naming Your Products

1. You sharpen your focus on one specific thing, not a generalized category of things.
2. Your path becomes clear. You see the actions you need to take.
3. You channel your energy in one direction instead of several directions.
4. You get more done in less time.
5. You make orderly progress toward your goals, one accomplishment at a time.

For More Information and Step-by-Step Instructions

Download and follow the steps in the TipsForSuccess Workbook called “Name Your Product.”