with Small Simple Steps

Your financial success depends on your ability to create and deliver a service, a product or a task that other people want. People then pay you for this work. The thing you produce (service, product or task) is called your Valuable Final Product (VFP).

What is your VFP? How do you describe the final, valuable end result of your work. (See “Name Your Product” for details.) Examples:

  • A home builder’s VFP might be, “A completely built house that meets or exceeds the government’s codes, and the buyer’s needs and wants, at a 10% profit.”
  • A website designer’s VFP might be, “A carefully designed dynamic website that grabs and holds visitors’ attention so they are convinced to chat with a representative.”
  • A machine worker’s VFP might be, “Perfectly built gears that meet or exceed the specifications of the engine manufacturer in less-than-expected times.”

Once you know your VFP you then succeed by producing a LOT of VFPs.

But What If You Can’t Produce Your VFP?

  • What if you are a schoolteacher, but your students can’t apply what you teach?
  • What if you are a lawyer who can’t win lawsuits?
  • What if you are a manager, but can’t get your team to do their jobs?
  • What if you are an employee, but your boss is unhappy with your work?
  • What if you are a business owner, but you can’t make a profit?

Answer: You break down your VFP into small parts, organize them and get EACH of the individual parts. These parts are called “subproducts.”


“Things are produced in a sequence of subproducts which result in a final valuable product.” “In other words, by getting many exact minor products, you then can achieve the valuable final product.” — L. Ron Hubbard

How Jose and Raquel Get Rich

Late one sunny afternoon in Texas, after working for the same company for five years, Jose quits to start J&R Brick & Tile. Henry, his boss, shakes Jose’s huge hand and says, “You’ll be back someday.”

Even though Jose feels terror in his stomach, he laughs. With his deep voice he says, “Maybe. Or maybe you’ll work for me someday.”

Jose is a master mason who specializes in outdoor brick and tile projects. His backyard kitchens, landscape walls and staircases are works of beauty. Give him a pile of bricks and a stack of tile, and he’ll give you a masterpiece.

He lives with his beautiful wife Raquel in a quiet Texas neighborhood where home builders are thriving. Jose sees a huge opportunity to strike out on his own and build his personal wealth, but Raquel is afraid.

“Jose, I won’t bring this up again, but this is a huge risk! What if you can’t get any jobs? What if we lose money? What about our kids?”

“You’re right,” says Jose, “but there is no other choice. I’d like to name our company J&R Brick & Tile, J&R for Jose and Raquel. Okay?”

Raquel’s love and pride for Jose is greater than her fear. “Okay Jose!”

Despite his optimism, understanding the business world is hard for Jose. He repairs a brick wall for a neighbor, but the supplies cost more than the fee he charges. The neighbor is delighted and posts a five-star review for J&R Brick & Tile. Yet Jose is failing. He takes a few concrete jobs that no one else wants and still loses money. He is confused and tired.

Without a steady paycheck, their money troubles become serious. Raquel picks up some part-time work and their two children cut back on their needs. Jose even worries about the gas he needs to give job estimates.

Because of his stress, Jose sleeps very little. He’s a big man who feels like a terrified kitten. His body sweats when he remembers the prediction from his last boss Henry. “NO! I can’t go back!” he thinks. “What can I do? How will we make it?”

He suddenly has an idea. “I’ll ask Robert for advice. His restaurant is a success and he’s getting rich.” Jose gets some sleep.

The next morning, Robert takes his call and is happy to help. He says, “Read this article.” Then they discuss Jose’s product and subproducts until he understands how it works.

J&R Brick and Tile’s VFP

Jose takes an hour to finalize the wording of his VFP: “Completed brick projects that exceed requirements for strength and beauty, at a fair price, for which I earn a reasonable profit.”

He then creates a subproduct list and shows it to Robert:

1. Buy the bricks
2. Cement them together
3. Get paid

Robert says, “No, that’s not going to work. Read the article and try again.”

Jose works on it for a few more hours. He realized that to get his VFP every time, and earn a profit, he actually needs 20 subproducts.

1. “Be” a brick and tile master.
2. Find a customer who wants a brick project.
3. Define the customer’s needs and wants for the project.
4. The customer learns how you operate and agrees with the approximate cost for the project.
5. Draw a rough design of the project.
6. Check the design to ensure it meets the government building code rules.
7. Create a beautiful image of the final project.
8. Get the customer’s agreement with the design.
9. Create the supply list and costs.
10. Estimate the time to get the supplies, build the project and clean up the building site.
11. Fee calculated to cover all costs and a 15% profit.
12. Fee compared to other bricklayer jobs to be sure the fee is fair.
13. Brick project proposal written.
14. Customer agrees with the proposal, time estimates and total fee, signs an agreement and pays the deposit.
15. Supplies purchased and delivered to jobsite.
16. Project built as promised within the estimated time.
17. The customer is completely satisfied.
18. The customer pays the final payment.
19. The customer posts a review and recommends J&R Brick &Tile to others.
20. Review the job to ensure it was done correctly, including the profit calculation.

Jose feels an excited spark in his chest and says, “Oh wow!” This is great! I can do this.” Robert says, “Yes! That’s it.” Jose thanks him and stays up that night creating custom subproduct lists for each job. The planning steps are now obvious.

The J&R Brick & Tile Business Empire Begins

The next morning, he wakes Raquel with his excitement. “I know what to do, Raquel!” He shows her his list, eats breakfast and jumps into his truck to get started.

Starting with a backyard barbeque job, he uses his new knowledge to carefully accomplish each subproduct. He finishes the job faster than he promised and earns a clear profit.

He rushes home to share the good news. While holding up the final payment he shouts, “It worked, Raquel!”

He treats his subproduct list like a religion, and carefully uses it with each job. He builds a beautiful garden wall, creates a small driveway fountain and restores an ancient chimney to its original glory. Each masterpiece earns him more profit than the last.

Jose and Raquel continue to learn and use all the TipsForSuccess articles and workbooks. Their new knowledge guides them through each business problem that shows up. Their numbers show steady, remarkable growth.

When a small city announces a project to restore a fountain in front of its city hall, Jose sees his big break. Other companies shy away from the difficult job, but Jose, filled with confidence, steps forward.

He presents his plan to the city officials which includes a package of testimonials and glossy photos of his work. They accept his bid without hesitation.

Jose hires a retired brick and tile master and an energetic apprentice to help with this challenging fountain. Each brick and tile they place brings the monument closer to its former glory. Because of their hard work, the job’s subproduct list, and a little good luck, they finish three days ahead of schedule.

The city officials are so pleased with J&R Brick and Tile, they throw a grand celebration. They congratulate themselves for raising the funds and hiring the best company for the job. Jose, Raquel and his team smile so much their faces get sore.

Pictures of the beautifully restored fountain appear in magazines and all over the internet. People from everywhere want their own brick and tile masterpieces. J&R Brick and Tile scrambles to handle the new jobs.

Henry, his last boss, calls to congratulate Jose and jokes, “Do you need me yet? When can I start? What’s my job going to be?”

Jose says, “Well, can you pick up supplies and wash our trucks?” They both enjoy a big laugh.

Raquel takes over J&R Brick & Tile management so Jose can practice his art. Thanks to their subproduct lists, every job is a profitable success.

Jose and Raquel create a subproduct list to become rich. As they pay off their final debt, they celebrate with Robert at his restaurant. The J&R Brick and Tile empire has begun.

The Secret to Your Success

Every VFP can be broken down into its subproducts. Just name the VFP and then list the subproducts.

Small VFPs may have less than ten subproducts, such as a great hamburger or a clean desk.

Other VFPs have hundreds of subproducts, such as a new website or a new type of bicycle.

Big VFPs have millions of subproducts, such as a jet airplane or a big Hollywood movie.

Every VFP in the world can be broken down and listed as subproducts. Once you create a subproduct list, you can use it in many valuable and important ways.

Four Great Ways to Use Your Subproduct List to Boost Your Income

1. You know how to get fantastic VFPs.

The subproduct list helps ensure you get your VFP, every time, like magic. If your subproduct list covers every step, and if you get each subproduct, you ALWAYS get your VFP.

For example, your VFP as a math teacher is “Students who get the correct answers every time.” However, some of your students never get the right answers. So you go through your subproduct list and find what steps you skipped with those students. You get those subproducts and your students get 100% on their tests. You are one of the most amazing math teachers on Earth!

Want to start an amazing company? Build a powerful new  phone app? Record a music video? Discover a new source of clean energy? Make your team more productive?

Any VFP you can imagine is possible IF you name it and create a doable subproduct list.

2. You work out faster, more efficient ways to get your VFP.

Every time you discover a better, faster or easier way to get your VFP, you update your subproduct list. As a result, you get your VFPs faster and in higher quality.

3. If you stop getting your VFPs, use your subproduct list to locate and fix the problem.

For example, a web designer’s customer will not pay her. She checks her subproduct list and realizes she forgot to get the customer’s design approval before starting the project. She quickly gets that subproduct and then the rest of the subproducts. Her customer is delighted.

4. Use subproduct lists to manage your team or an organization.

Motivation: Each group member can see how their VFPs contribute to the group’s VFP. They are motivated by the big picture.

Organizing: After you work out the VFP and subproducts for the group, you can assign each department the subproducts you want them to produce.

Orders and assignments: Base all orders, stats and tasks on a subproduct list. When you do this, the group succeeds IF each group member produces their own subproducts.

Delegation: A group leader uses his or her own subproduct list to select and delegate key duties to the team members. The leader then has more freedom to work on other, more-important VFPs.

Ten Steps for Creating Your Subproduct List

1. At the top of a blank page, write the name of your VFP.

2. Write down the identity you need to BE, such as “Be a professional artist.” Put this under the VFP as your first subproduct.

3. Who will give you money for your VFP? Who do you need to connect with and provide your VFP to? For example, you need “An art lover” as your customer. Write this on your list.

4. What are the major steps you need to take to produce the VFP? List them and include some space between them for the smaller steps.

5. What is the last thing you need to do or produce before you have the VFP? Put this near the bottom.

6. What are the smaller steps you need to take between each major step? Add them between the major steps.

7. What is the correct order or sequence for doing these steps? Use a different color to mark them 1, 2, 3, 4, etc.

8. If your first list is messy, get a new blank page and write the name of your VFP at the top.

9. Write all the subproducts in the correct order so they add up to the VFP.

10. When the list is finished, give it a try. Produce each subproduct and you should get the VFP. If you do not, reword or add missing subproducts.

If you have done the above 10 steps correctly, and if then you get each subproduct DONE, you get your VFP.


Like J&R Brick & Tile, your empire begins.